Despite our company name, I’ve never been a fan of the “Social Media” idiom. It implies that we are engaged in something new. What has changed is the platform of delivery (now two-way and relatively constant), the rate that word-of-mouth can travel and the ways that effectiveness may or may not be able to be [...]
Posts Tagged ‘social media’
Social Media ROI
Posted by Jeff Marmins on January 24th, 2010
Posted in Marketing ROI, Social Media, Viral Marketing 
Tags: ROI, social media, socialnomics 
View CommentsBetter Google Search Results
Posted by Jeff Marmins on January 16th, 2010
Not that long ago I taught a workshop on using Google tools for Social Media Marketing. [Igoogle and google's gadgets make for an easy sole practitioner / small business social media dashboard]. There were some questions concerning search in general, though. What could be more important than getting to the information you need quickly and [...]
Posted in Search Engine Marketing, Social Media Tags: Google, Improve google search, Search, social media, workshop View CommentsNever Eat Alone Author Keith Ferrazzi doing social media right by listening
Posted by Jeff Marmins on May 9th, 2009
With excitement, pride and a dose of fear I’ve begun our campaign to help Keith Ferrazzi move into the realm of social media. Keith is a respected thought leader in relationship development. He writes and speaks passionately about relationships that are formed out of being vulnerable and generous. At the moment, though, we are just [...]
Social Media Club: Government 2.0
Posted by Jeff Marmins on April 22nd, 2009
Yesterday the Sacramento Chapter of Social Media Club held an exception panel discussion on Government 2.0. There were many insights around what government at the Federal and State levels are doing to embrace and manage initiatives. The move from use of the web as an archive and distribution medium to one of communication and listening [...]
