Social Media Marketing (SMM)

Social Media Marketing Strategy

Have you been tasked with spending a social media or interactive marketing budget, but you don’t know where to start? We can assess your needs, outline opportunities and prescribe specific actions for long-term social media success.

Software Recommendations

There are thousands of social media tools due to the explosion of open source software and a larger audience. Finding tools to track performance, opportunities, management and more can be daunting, but we can help narrow your choices based on budget, resources and environments.

Social Media Audit

This is an in-depth analysis of your site’s presence across the various social networks and a strategy for ways to improve it. Not every site has a place on Digg or MySpace, so we cater our suggestions to realistic options including niche opportunities and relevant mainstream tactics.

Competitive Analysis

Is your competition doing an incredible job with videos, blogs, linkbait, widgets or community building? We’ll identify their tactics, potential service providers and action alerts that you can start implementing to shake their hold on your industry.

Social Profile Creation

We will identify the social networks where you should be participating and where people are talking about you. We’ll also help you create and manage your own social media profiles to attract visitors and leverage the two-way conversation.

Badge Creation and Strategy

Want to spread joy to your users by giving them something that’s useful or relevant to them? We can create interactive badges that will position you as an authority in the industry and have obvious link-building benefits.

Widget Strategy

We will look at your Web site and see whether or not you would benefit from an interactive widget campaign. This includes identifying what type of widget may work for your site, its probability for success, and what your competitors are (or are not) doing and how you can better that.

Community Building Strategy

We’ll outline which communities are worth monitoring, what the competition is doing and how you can naturally enter these communities and form relationships. This strategy document will also show you how to identify the important conversations in your industry and when, how and whom to reach out to.

Community Monitoring

Don’t have a team in-house that you can allocate community building to? No one knows your services and industry better than you, but if you do want help, we can monitor the communities important to you, track your brand or keywords across those, and proactively respond to both positive and negative mentions.

New Hire Reviews

Do you want to hire a brand evangelist, social media specialist or blogger, but don’t know how to evaluate them? Let our team review the candidates to find the perfect fit for your company.