Blog & Website Development

Web Site Design Analysis

This document outlines the strengths, weaknesses, opportunities and threats to a company’s current Web presence. The report takes an in-depth look at Web site content, features, usability and marketability as compared against competitors. Based on thorough analysis, the report provides recommendations for optimizing content, enhancing features, improving usability and increasing overall site conversion.

Blog Strategy and Promotion*

The popularity of blogs continues to increase, as does their influence. As a business communications tool, blogs are powerful because they extend brand awareness, build credibility and a connection to core communities.  Search engines like Google rank blogs highly due to the depth and timeliness of content. SMP works with clients to develop and implement a blog strategy (including scoping out content, frequency and functionality) and promotion to relevant search engines and directories.

*Wordpress OR Typepad are the preferred blogging platforms of Social Media Path (SMP)

Editorial Guideline and Publication Schedule

We co-develop content guidelines and “voice.” This is a character personality with room for individuality.  It involves the discussion of everything from avatar in public profiles, likes, dislikes, subject concerns, whether or not to include politics or religion and a schedule of how often to publish and create material.

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