Something I learned about being proficient on a computer, as simple as it sounds, is not being “mouse-dependent.” Here’s a secret (sort of). The software you use to manage social properties is your browser. Irregardless of hardware platform, social media, blogging and online research are easier and faster if you: Use your keyboard in addition [...]
Thanks to Forrester Research for developing this tool to determine the mix of your perspective audience in social media. It’s based on Forrester’s Social Technographics® consumer classification model. Social Media Path subscribes to this model as a tool for understanding your target audience. Our business is based on building social strategy by first examining customer [...]
Providing the business education in social media requires consistent research. We could use your help.
A number of our workshop students have requested a quick demo of how to get videos, blog posts, yelp reviews, and photos at Flikr to post to your Facebook profile and newsfeed. This can be done effortlessly from these sites (and many more including Pandora, Last.fm and your Google Reader) with a few quick settings [...]
Posted in Facebook, Social Media, Social Technology, Social Tools, Youtube 
Tags: Facebook, Facebook options, Facebook settings, Google Reader, Pandora, posts Facebook tip, video, Youtube 
View CommentsI’m often asked questions like, “What is Twitter?” and, “How is Twitter useful?” It can be easier to demonstrate than it is to talk about and explain – at least it is for me. The real technological capability above and beyond the “What are you doing?” phenomenon is just beginning to be tapped. And, the [...]
Posted in Internet Marketing, Social Technology, Twitter, Uncategorized Tags: Hack, Internet-Enable your Houseplant, ThinkGeek, Twitter View CommentsSearching the web for ideas and cool stuff I can share in our upcoming online classes, I came across this video interview on CNN. It’s a brief discussion with Linkedin co-founder Reid Hoffman about how the networking site was created to build upon existing relationships. Embedded video from <a href=”http://money.cnn.com/video” mce_href=”http://money.cnn.com/video”>CNNMoney.com Video</a>
Posted in LinkedIn, Social Technology, Social Tools Tags: CNN, cnn.com, LinkedIn, Linkedin class, Linkedin training, Reid Hoffman View CommentsRegistration is available for: Social Media Skills 101 Location: 3665 Bleckley St., Suite 101, Mather, CA 95655. Description: Based on student demand and a need for better clarity around social media tools, Social Media Path has partnered with Peppers.TV to offer live, classroom Do-it-yourself education. You get: • A cursory overview of the how and [...]
Bringing Social Media Path to life has come with some interesting challenges – like my plugin breaking on the “classes” page in Internet Explorer. Despite the challenges in ramping up to site launch, much of my thinking has been focused around what and how to teach in our upcoming webinars. The bit-more-than-basic-how-to class “Social Media [...]
Posted in Guy Kawasaki, Online Content, Social Media Marketing, Social Technology, Social Tools, Wordpress Tags: Aggregate RSS, Communicate online, community development, Discover, online marketing, RSS, Social Bookmarking, Social Media Fast Start Class, Social media marketing tools, Social Media Path, Social media tools, webinars, Wordpress View CommentsYesterday the Sacramento Chapter of Social Media Club held an exception panel discussion on Government 2.0. There were many insights around what government at the Federal and State levels are doing to embrace and manage initiatives. The move from use of the web as an archive and distribution medium to one of communication and listening [...]
Social Media Jobs
