This Social Media Marketing mashup represents the evolution of marketing. Note: The marketing “pie slice’ could be easily replaced by another business function. The rate of change has reached light-speed. The effect can either be social business strategy consideration across business models or newer tools, platforms and tactics will be misapplied in a vacuum.
Archive for the ‘Social Business Design’ Category
Social Media Marketing Revolution
Posted by Jeff Marmins on March 24th, 2010
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Social Strategy: Know your target audience
Posted by Jeff Marmins on February 24th, 2010
Thanks to Forrester Research for developing this tool to determine the mix of your perspective audience in social media. It’s based on Forrester’s Social Technographics® consumer classification model. Social Media Path subscribes to this model as a tool for understanding your target audience. Our business is based on building social strategy by first examining customer [...]
