Social Media ROI

Despite our company name, I’ve never been a fan of the “Social Media” idiom. It implies that we are engaged in something new. What has changed is the platform of delivery (now two-way and relatively constant), the rate that word-of-mouth can travel and the ways that effectiveness may or may not be able to be directly measured.

The phrase “Socialnomics” fell into the same marketing-twist-semantic-massage bucket for me. Well, in deference to my Dublin, Ireland colleagues at Simply Zesty, I’m embracing the term. After all, the depth of impact in how marketing, sales, service and product quality must reinvent and perform is economically revolutionary. Simply Zesty produced this video. It’s a hot, energetic bundle of evidence:

Seth Godin & Tom Peters on blogging

Seth Godin said, “The value of blogging is the meta-cognition of thinking of what you are going to say. It’s the process.”

What a valuable minute and a half. Watch this exceptional short video…

Better Google Search Results

Not that long ago I taught a workshop on using Google tools for Social Media Marketing. [Igoogle and google's gadgets make for an easy sole practitioner / small business social media dashboard]. There were some questions concerning search in general, though. What could be more important than getting to the information you need quickly and efficiently, whether social media related or not? Read more

Facebook Fan Page – How-to Send Fans a Message

Here’s a quick clip on how-to send an update to all or some (based on demographics) of the fans on your Facebook fan page via Facebook message.

Screencasts and videos online

How to protect your ideas in the digital age

I thought it important to re-post this entry from Seth Godin’s blog. Seth is a favorite author of mine and a critical thinker for our time. We’re struggling with the idea of intellectual property vs. transparency and open technology. It’s necessary to have debate around the subject, however Seth offers some basic ideas around Trademark, Copyright and Patent law.