About
Social Media Path
Sales, Service and Marketing in a Knowledge Based Economy
Social Media Path has provided services in Social Media Marketing and related disciplines. Social Media Path merged with Modern Digital Business to form the C7 Group in August, 2010. As C7 Group grows as a provider of strategic services in Social Business Integration, SocialMediaPath.com aims to grow as an independent source for Social Media information.
We’ve learned that the transition to “social media’ as a means of conducting business requires change in an organization beyond marketing spend. Transparency and allowing your customer to take control of your brand are concepts that affect marketing and sales but require broader organizational thinking.
Social Media Path is a news and information source for business. Our aim is to clear through some of the clutter and hype around the subject of social media and related topics such as:
- Social Media Marketing (SMM)
- Social Customer Relationship Management (SCRM)
- Search Engine Marketing (SEM)
- Social Technology
- Social Networking
- Social Business Software
The discussion often includes social media and the sales process, interactive marketing, and online brand and reputation management. Social business also has growing impact on strategic decision making, change management, corporate culture and organizational development.
