About

Social Business Design:

Sales, Service and Marketing in a Knowledge Based Economy

We’ve learned that the transition to “social media’ as a means of conducting business requires change in an organization beyond marketing spend.  Transparency and allowing your customer to take control of your brand are concepts that affect marketing and sales but require broader organizational thinking.

We can help with clear,  actionable strategy and assemble processes and tools to use.

Social Media Path excels at:

Growing online brand influence through social media and social networking.

Training and development in:

- Social Media Marketing
- Search Engine Marketing (SEM)
- Social Customer Relationship Development
- Social Media and the Sales Cycle
- Social Platforms and online tool selection

Presentations and Speaking Topics:

- “How to avoid social networking suicide”
- “The Social Customer: Service and hospitality in the digital age.”
- “Social Media Myth-busters”

Is your brand ready?

…Zen Rabbit Baking Company

When we got our Zen Crunch on the Rachael Ray show as their Snack of the Day, Social Media Path made sure it was everywhere online, fast. Through blog strategy and promotion, search marketing PR, and strategic community building on Twitter, Facebook and LinkedIn, we were able to leverage national television exposure and our brand. The combined effort continues to catapult our sales beyond initial expectations.

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